Säg hej
till ett bättre du

BU² Terms of Service

Quick read before we start

By using BU² you agree to these terms. They are written plainly so you can actually read them, but they are the real terms of the service. Please read the parts about what BU² is and is not, about your own choices, and about our responsibility and its limits, carefully.

Who you are contracting with

The service is provided by DRD AS, a company registered in Norway, organisation number 930 322 032, registered at c/o Daniel Döderlein, Dalstoppen 15, 3145 Tjøme, Norway. You can reach us at daniel@kvad.studio. DRD AS is the seller of record for your subscription.

What BU² is

BU² is a daily coach for food, training, sleep, mood, energy, and related everyday lifestyle, delivered to you over WhatsApp. It remembers what you tell it, reaches out with check-ins and follow-ups, takes a body check from a photo you send, builds and tracks training programs, and adapts to a focus you pick (general, fitness, endurance, metabolic, or menopause). It is a knowledgeable friend with good memory, not a doctor. We give general information about nutrition and training. That is what BU² is.

What BU² is not

This is the most important part, so here it is plainly.

• BU² is not medical advice. What BU² tells you is general information about food, training, sleep, and everyday lifestyle. It is not a diagnosis, a treatment plan, or a prescription, and it is not tailored medical advice for your situation.
• BU² is not a healthcare provider, and not a medical device. BU² and DRD AS are not a doctor, nurse, dietitian, psychologist, or any other regulated health professional, and BU² is not a medical device. BU² does not diagnose, treat, cure, prevent, prescribe for, predict, or monitor any condition.
• The cycle-aware and menopause-aware coaching is coaching, not medicine. If you opt in, BU² can factor where you are in your cycle, or your menopause stage, into your training and nutrition. Any phase or cycle reference is a coaching estimate only. It is not medical, fertility, or contraceptive advice, it does not predict ovulation or a fertile window, and it must not be used for contraception or family planning.
• A body check from a photo is coaching feedback, not a measurement. When you send a progress photo, BU² gives you a coaching read on how you are changing over time. It is not a body-fat percentage, a body-composition number, a scan, or any medical-grade measurement of your body.
• BU² is not a substitute for professional care. It does not replace medical, psychiatric, or psychological care.

When to talk to a doctor, and what to do in a crisis

If you have a medical condition, take medication, are pregnant, or have symptoms that worry you, talk to a doctor before you change your diet or training, and follow your doctor over BU². BU² is built to hand you back to a professional when something is outside its scope.

If you are in crisis or thinking about hurting yourself, please contact your local emergency services right now and reach out to a person you trust. BU² is not an emergency service and cannot help in an emergency.

You make the choices

The information BU² gives you is general. Deciding whether to act on it is yours to do, and you are responsible for the choices you make. If you are unsure about a decision that affects your health, check it with a qualified professional before you act.

You must be 18 or older

BU² is for adults. By using BU² you confirm that you are at least 18 years old and able to enter this agreement. BU² is not for children, and we do not knowingly collect data from anyone under 18. We may suspend or close an account if we find, or reasonably believe, that the person using it is under 18. This self-declaration and our termination right do not affect any protection the law gives a minor who contracts despite it.

Using BU² properly

Use BU² for your own lawful, personal use. Keep your WhatsApp account secure, since that is how we know it is you. Do not try to break, abuse, or overload the service, do not use it to harm others, and do not use it on behalf of someone else without their authority. You are responsible for what you send us.

Your privacy and your data

DRD AS is the data controller for your personal data. BU² remembers what you tell it so it can be useful, and some of what you choose to share (for example your cycle logs, wearable health data, and body-progress photos) is sensitive health data. These features are optional and BU² works fully without them; we only process this health data on the basis of your explicit consent (Art 9(2)(a)), which you give in conversation by turning a feature on after we explain it, by connecting your wearable and granting health permissions, or by choosing to send a progress photo, and not by accepting these Terms. You can withdraw at any time, after which we stop and delete that data. We process and store your personal data within the EU/EEA; if any data ever needs to reach a provider outside the EEA, we do so only under an appropriate safeguard such as the EU Standard Contractual Clauses, and we keep our policy accurate. Your data is never sold, and we choose AI providers configured not to train their models on your data. Our Privacy Policy explains all of this in full, including your rights and how to exercise them.

Subscription, trial, and pricing

BU² is a subscription, billed according to the plan you selected, in the announced price and currency selected at checkout. The plans, their prices and the currency available to you are shown before you order on the plans page, and remain available at any time in your account.

You can pay monthly, or pay annually for the price of 10 months (two months free). The price shown is the total you pay. Prices include VAT where and if applicable. Card payments are handled by Stripe; we never see or store your card number.

You start with a 7-day free trial on our top Ultra tier, with all features and no card up front. The trial is free for the full seven days; we do not ask for a card to begin it, and nothing is charged during it. The trial does not turn into a paid plan on its own. When the seven days end, your free access simply stops. To carry on, you choose a plan and add a card, and your first payment is taken then, at the price shown before you pay - there is no second free period. If you do nothing, the service simply stops and you are never charged. Once you are on a paid plan, you are billed for the plan you picked until you cancel. You can cancel any time from your settings; cancelling stops future billing, and you keep access until the end of the period you have already paid for. Fees already paid for a period that has started are not refundable except where the law requires, including your right to cancel below.

If a friend invited you, or you entered a referral or partner code when you signed up, you get one extra month free. After your first payment we add an account credit worth one month of the plan you chose, so your second month is free. "One month" means the value of a single billing month of your plan: on a monthly plan, one month's price; on a yearly plan, one twelfth of the yearly price, credited towards your next renewal. The credit is applied automatically to your next bill and stacks with any other credit on your account; there is nothing to claim, and credits are non-transferable and have no cash value. This is the only referral or partner benefit for you as the person joining - there is no separate discount code to enter.

Referral rewards depend on our being able to attribute a referral to you. Attribution relies on a cookie placed on your friend's device when they open your referral link. If your friend opens the link or subscribes on a different device or browser, uses private or incognito browsing, or clears their cookies, we may be unable to attribute the referral, in which case no reward will be granted. Where a referral is successfully attributed, the reward is credited after your friend's first paid month. We may change or end the referral program at any time; this will not affect rewards already credited.

Your right to cancel (angrerett)

Because you sign up at a distance, you have a 14-day right to withdraw from the agreement under the Norwegian Right of Cancellation Act (angrerettloven), starting when the agreement is made. Before you commit, we confirm the agreement on a durable medium and give you this notice together with the standardised cancellation form, so you can withdraw without giving a reason.

BU² is a digital service. If you ask us to start the service inside the 14-day period, you give your express consent to that early start. You keep your full 14-day right to withdraw: if you withdraw within 14 days of making the agreement, we end the service and refund in full everything you have paid for it, even if you have already started using it. We do not hold back a share for the days you used; you get all of it back. During the free trial no charge applies, so if you withdraw during the trial there is nothing to refund regardless. To withdraw, cancel from your settings or tell us in any clear statement; we then stop the service and return any payment for the current period.

Our responsibility, and its limits

Nothing in these terms limits or excludes any liability that cannot be limited or excluded under Norwegian law. That includes liability for death or personal injury caused by negligence, liability for gross negligence or intent, and any mandatory rights you have as a consumer. In particular, nothing in this section limits your mandatory rights to a price reduction, to re-performance, or to terminate the agreement if the digital service is defective under mandatory consumer law. These always apply, whatever else this section says, and every limit below sits under this carve-out.

Subject to that carve-out, and to the maximum extent Norwegian law allows:

• We aim to keep BU² available, accurate, and helpful, but we cannot guarantee it will always be available, uninterrupted, or error-free, or that its information, check-ins, body-photo reads, or other output will always be timely, complete, or correct. BU² uses artificial intelligence, which can misunderstand you or get things wrong, and it does not give medical advice. This does not affect your mandatory consumer rights if the service is defective; those rights, set out in the carve-out above, come first.
• BU² gives general information and you make your own choices. We are not liable for lost profits, or for indirect or consequential loss.
• Our total liability to you for any claim relating to the service is limited to the amount you have paid us for BU² in the 12 months before the event that gave rise to the claim.

Things we depend on but do not control

BU² runs on services we do not control, including WhatsApp (Meta), our messaging, payment, and cloud providers, and your own device and internet connection. To the extent the law allows, we are not responsible for their acts, omissions, outages, errors, or delays. This does not affect our responsibilities as data controller for the providers that process personal data on our behalf; for those, we remain responsible to you as set out in our Privacy Policy. Your use of WhatsApp is also subject to Meta's own terms, which are between you and Meta. This exclusion, like every limit in these terms, sits under the mandatory carve-out in "Our responsibility, and its limits".

Suspension and ending the service

You can stop using BU² and cancel at any time from your settings. We may suspend or end your access if you break these terms, if we are required to by law, if we reasonably believe you are under 18, or if we reasonably believe continued use poses a risk to you, to us, or to the service. If we end the service for a reason that is not your fault, we will refund any fees you have paid for a period you can no longer use.

Changes to these terms

We may update these terms. When we make a material change we will tell you and update the version line below, and where the change requires it we will ask you to accept the updated terms before you carry on using BU². If you do not accept a material change, you can cancel.

Complaints, governing law, and disputes

These terms are governed by Norwegian law, and the contracting party is DRD AS (Norway), but this choice of law does not deprive you of the protection of the mandatory consumer rules of the country where you live, and it cannot be read apart from the home-law and home-forum preservation in the next paragraph.

If you are a consumer, you keep the mandatory rights and protections of the country where you live, and you may bring proceedings in your home courts. The Norwegian courts are the venue only where those mandatory rules do not give you a home forum.

If you have a complaint, please contact us first at daniel@kvad.studio; we would rather fix it directly. If we cannot resolve it, you may be able to refer it to an out-of-court dispute body, and EU and EEA consumers can use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

Other terms

We are not responsible for failures or delays caused by events beyond our reasonable control. If any part of these terms is found unenforceable, the rest still applies. These terms are the whole agreement between us about BU². Not enforcing a term once does not waive it. You may not transfer your rights under these terms; we may transfer ours to a company that takes over the service, without reducing your rights. If a transfer to a new provider would materially change who controls your data or how it is processed, we will tell you, and you may cancel.

Effective date: this is version 2026-08-18-v11 of the BU² Terms of Service. The contracting party is DRD AS (Norway), organisation number 930 322 032.